Our Story

Established by Mr. Roni Zer, the main investor, deeply rooted in the cosmetics industry as a partner in a successful Israeli factory "Shulamit". Roni has assisted and accompaned hundreds of local brands, such as "Sabon", "Macadamia Oil", Gigi Laboratories, Kart Laboratories, "Massada Dead Sea" and more. After years of works and achievements, the family has built an innovative factory in Netivot with an investmentof over 20 millions of NIS.

The factory was built from the ground up. 2000 Sqm. of innovative technology' equipped with production machines, vacuum mixers, pilot mixers, filling and gluing equipment, new and advanced in the world.The production process in the factory is carried out in a computerized and controlled manner with a monitoring system and a production capacity of 10000-15000 liters per day.

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OUR VALUES

Established by Mr. Roni Zer, the main investor, deeply rooted in the cosmetics industry as a partner in a successful Israeli factory "Shulamit". Roni has assisted and accompanied hundreds of local brands, such as "Sabon", "Macadamia Oil", Gigi Laboratories, Kart Laboratories, "Massada Dead Sea" and more. After years of works and achievements, the family has built an innovative factory in Netivot with an investmentof over 20 millions of NIS.

The factory was built from the ground up. 2000 Sqm. of innovative technology' equipped with production machines, vacuum mixers, pilot mixers, filling and gluing equipment, new and advanced in the world.The production process in the factory is carried out in a computerized and controlled manner with a monitoring system and a production capacity of 10000-15000 liters per day.